MU Director Boosts LAU Marcom Team Skills

A two-day strategic communications workshop helped staffers at the Lebanese American University (LAU) beef up their writing and editing skills by thinking like journalists.

Good writing tips from Magda Abu-Fadil

Media Unlimited director Magda Abu-Fadil put members of the Marketing and Communications (Marcom) team through the paces of researching, reporting, editing, visualizing and engaging through social media in August 2018 to boost the LAU brand across multiple platforms.

She created a newsroom environment simulating fieldwork that requires on-the-scene reporting, shooting pictures and videos, and interacting with newsmakers in their academic world.

LAU’s Marcom editorial team sharpen writing-editing skills

The intense sessions focused on what skills journalists need to operate in a digital-first environment where search engine and social media optimization can determine what news attracts the requisite attention.

The workshop examined the very essence of news and its sources, the key to writing strong leads, fine-tuning quotations, and using contextual details to bolster elements of a story.

Abu-Fadil dedicated a session to media ethics, the need to be mindful of proper sourcing, and how to avoid the dissemination of mis- or disinformation.

The power of headlines

Each session included exercises and quizzes to test participants’ grasp of the topics.

The Marcom staffers also learned how to hone their headline writing skills by using action verbs, word association, quotes from stories, substituting words with punctuation marks, ensuring the story title leads readers into the main text, and optimizing it for search engines and social media.

Abu-Fadil gave trainees a general knowledge quiz, cautioned them about oxymorons, and refreshed their memories on the importance of correct grammar and punctuation, with case studies of common errors as well as good writing examples.

Covering academic news like a professional journalist

Given Marcom’s mandate, participants also worked on the public relations aspect of communication by improving their writing of news releases and how best to pitch stories to various media.

The MU director helped the trainees better craft their coverage of speeches, meetings, and news conferences. She also provided tips on how to write solid feature stories.

The importance of accurate visuals in storytelling

LAU’s campuses in Beirut and Byblos provide an ample supply of events and people to highlight.

An important part of the training included mock TV interviews with staffers acting as reporter and interviewee while Abu-Fadil shot sequences that were later evaluated for strengths and weaknesses.

Trainees go through the paces of on-camera interviews

Equally vital is the use of visual elements like photos, videos, infographics, and illustrations. Trainees sharpened their caption-writing abilities and learned how to turn photo captions into mini-stories.

 

Tripoli Trainees Jump on Citizen Journalism Bandwagon

Fourteen trainees learned how to become citizen journalists while maintaining professional and ethical standards during a workshop organized by the Lebanese Center for Active Citizenship.

The training in December 2012, funded by the U.S. Agency for International Development, touched on the evolution of modern journalism and how it gave rise to the form today practiced by ordinary citizens.

The Importance of Twitter in citizen journalism

Trainees acquired skills to help with effective coverage of events, through live blogging and vlogging, geographic positioning, and the importance of social media in instant dissemination of news.

Media Unlimited director Magda Abu-Fadil conducted the short course in the northern Lebanese city of Tripoli that grouped 12 mass communication students from Al Jinan University and two social activists.

Magda Abu-Fadil with LCAC officials and trainees

Abu-Fadil advised the participants to keep their content short and clear, to use active verbs, to make sure their headlines are relevant and attractive, and, to use key words for easy search engine optimization.

She also stressed the importance of good visuals like photos and videos as well as infographics and simple language.

The attraction of photos and captions

Participants also discussed media standards and ethics with Abu-Fadil reminding them to be accurate, balanced, transparent, truthful, and not to lose sight of context.

Anba Moscow/Ria Novosti Journalists Upgrade Agency Online Skills

Seven journalists at Anba Moscow’s Dubai bureau underwent intensive training to upgrade their skills for the website maintained in Arabic by the Russian news agency Ria Novosti.

The journalists, who come from diverse backgrounds, attended a five-day workshop in October 2012 conducted by Media Unlimited director Magda Abu-Fadil on the needs of an international news agency, evolution of the media, and story structure in an online environment.

Anba Moscow trainees upgrade news agency online skills

Also on the agenda was the importance of solid headlines and leads, sources, types of wire stories and integration of social media into the mix for better audience engagement.

Magda Abu-Fadil with Anba Moscow team in Dubai

Abu-Fadil reminded the journalists of the need to maintain high ethical standards in their coverage.

They were provided tips on crises, sudden events, fieldwork, means of communication, safety measures and coordination between correspondents and their newsrooms.

Not to be overlooked, the Anba Moscow team was encouraged to make good use of infographics, photos, videos and audio clips, and develop interest in multimedia.