Tag Archives: research

Abu-Fadil Gets Journos Up to Speed on Zoom Interviews

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Mastering interviewing techniques via Zoom requires an additional skill set for journalists, which Media Unlimited director Magda Abu-Fadil shared in a workshop grouping Arab News reporters from the paper’s different bureaus.

Two-day workshop on successful Zoom interviews

 

The two-day training in August 2021 first focused on technical and logistical matters, including securing a setting for an interview, preparing one’s digital equipment, testing devices and apps, Wi-Fi connections and recording protocols.

 

Recording interviews with Zoom

Abu-Fadil also focused on how to adjust and stabilize sound requirements, what types of lighting the interviewer and interviewee need and different camera functions, be it on the device used like a desktop, laptop and tablet, or an externally mounted camera.

She also provided tips on the need for a visually pleasing and professionally looking backdrop, the interviewer’s appearance and clothing, and body language.

The right setup: camera angle, lights, seating

Abu-Fadil ended the first day’s session with a set of interview skills and an exercise to demonstrate good and bad backdrops in the participants’ work settings, and interspersed the discussion with videos to demonstrate how best to prepare for Zoom encounters.

On the second day, the MU director turned to the editorial side of Zoom reports, explaining the types of interviews the trainees could conduct and what makes a good interviewer.

Changed newsrooms: broadcasting from home

Changed newsrooms: broadcasting from home

An obvious first step is extensive research on the interviewee and topic at hand as well as finding reliable public information.

Abu-Fadil also mentioned how to choose and use quotes, when to paraphrase and how to attribute quotations. But most importantly, she underlined the need to set the interview ground rules well in advance to avoid any problems.

Always set the ground rules before an interview

She wrapped up the workshop with references to interview legalities and ethics and showed videos demonstrating good and bad interviews.

MU Director Boosts LAU Marcom Team Skills

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A two-day strategic communications workshop helped staffers at the Lebanese American University (LAU) beef up their writing and editing skills by thinking like journalists.

Good writing tips from Magda Abu-Fadil

Media Unlimited director Magda Abu-Fadil put members of the Marketing and Communications (Marcom) team through the paces of researching, reporting, editing, visualizing and engaging through social media in August 2018 to boost the LAU brand across multiple platforms.

She created a newsroom environment simulating fieldwork that requires on-the-scene reporting, shooting pictures and videos, and interacting with newsmakers in their academic world.

LAU’s Marcom editorial team sharpen writing-editing skills

The intense sessions focused on what skills journalists need to operate in a digital-first environment where search engine and social media optimization can determine what news attracts the requisite attention.

The workshop examined the very essence of news and its sources, the key to writing strong leads, fine-tuning quotations, and using contextual details to bolster elements of a story.

Abu-Fadil dedicated a session to media ethics, the need to be mindful of proper sourcing, and how to avoid the dissemination of mis- or disinformation.

The power of headlines

Each session included exercises and quizzes to test participants’ grasp of the topics.

The Marcom staffers also learned how to hone their headline writing skills by using action verbs, word association, quotes from stories, substituting words with punctuation marks, ensuring the story title leads readers into the main text, and optimizing it for search engines and social media.

Abu-Fadil gave trainees a general knowledge quiz, cautioned them about oxymorons, and refreshed their memories on the importance of correct grammar and punctuation, with case studies of common errors as well as good writing examples.

Covering academic news like a professional journalist

Given Marcom’s mandate, participants also worked on the public relations aspect of communication by improving their writing of news releases and how best to pitch stories to various media.

The MU director helped the trainees better craft their coverage of speeches, meetings, and news conferences. She also provided tips on how to write solid feature stories.

The importance of accurate visuals in storytelling

LAU’s campuses in Beirut and Byblos provide an ample supply of events and people to highlight.

An important part of the training included mock TV interviews with staffers acting as reporter and interviewee while Abu-Fadil shot sequences that were later evaluated for strengths and weaknesses.

Trainees go through the paces of on-camera interviews

Equally vital is the use of visual elements like photos, videos, infographics, and illustrations. Trainees sharpened their caption-writing abilities and learned how to turn photo captions into mini-stories.