Abu-Fadil Provides Palestinian Diplomats With Media Skills

Ten young Palestinian diplomats sharpened their media skills in Turin, Italy, as part of a program to prepare them for the rigors of public diplomacy and exposure to the world.

The group of eager men and women attended a weeklong workshop conducted in July 2016 by Media Unlimited director Magda Abu-Fadil and media expert Abdelhamid Siyam at the International Labor Organization’s (ILO) training center there.

Abdelhamid Siyam and Magda Abu-Fadil on fine points of public diplomacy

Abdelhamid Siyam and Magda Abu-Fadil on fine points of public diplomacy

Abu-Fadil’s input began with concentrated sessions on how to think and act like a journalist.

That meant understanding the rapid and major changes media and journalists have to undergo as well as the added pressures Palestinians face on their home turf, where (among other things) mobility is regularly hampered by the Israeli occupation, and abroad, where they have to compete for attention with other pressing world issues.

The diplomats were also briefed on how newsrooms and journalists have to contend with a multimedia digital ecosystem as users of countless apps and social media often outpace traditional news outlets.

Palestinian diplomats hone media skills in Turin

Palestinian diplomats hone media skills in Turin

Abu-Fadil helped them define news, news values, the impact of information they disseminate, controversy, notoriety, sources, and how to write for different media, not just their superiors and other government officials.

A major part of one session was dedicated to media ethics and the trainees were told about verification and credibility of sources, notably in conflict zones, how to minimize the risk of misinforming audiences and how to mitigate the impact of hate speech.

Siyam offers pointers on TV interviews

Siyam offers pointers on TV interviews

Abu-Fadil and Siyam walked the diplomats through interview skills and how diplomats can improve their performance on the air, in print, and in online media.

That meant the proper planning and execution of the before, during, and after parts of interviews, and the subsequent assessment of one’s performance for improved future delivery of a message or project.

Simulations and mock interviews were part of the practical work in the workshop. Siyam was the interviewer and Abu-Fadil was the camerawoman/producer.

Other sessions involved writing skills, special focus on media in the Arab world, dealing with reputation issues, and social media for diplomacy.

Jordanian, Palestinian Journalists’ Output Evaluated

Fourteen Jordanian and Palestinian journalists sat through two days of intensive evaluations in Amman, Jordan where experts judged their print, broadcast and online output for various media as a follow-up to earlier training workshops.

Amman trainees present their work for evaluation

Amman trainees present their work for evaluation

The November 2013 workshop aimed to improve participants’ reporting skills in covering topics such as the Israeli occupation of Palestinian lands, a popular movement to set up tent cities where Israeli settlements are being planned, child labor in the Jordan Valley, and Jordan’s handling of Syrian refugees,.

BBC veteran and lead trainer Russell Peasgood provided solid advice on how best to prepare and present radio and television packages as well as reporting for newspapers.

Peasgood points to Gaelle Sundelin’s (right) Jordan Times article

Peasgood points to Gaelle Sundelin’s (right) Jordan Times article

Media Unlimited director Magda Abu-Fadil contributed to the assessment sessions by judging print, online and broadcast content.

Reports in Arabic and English also focused on Palestinian prisoners in Israeli jails, the commemoration of (Ard) Land Day, how the Israeli occupation distresses Palestinian children, restoration of Jordanian relics and historical sites, eco-friendly coal mining in the West Bank town of Jenin, as well as threats to the Zarqa second-hand market in Jordan.

Abu-Fadil assesses online content

Abu-Fadil assesses online content

The workshop was part of a project funded by the European Union and delivered by a consortium led by BBC Media Action.

Some samples of the participants’ work:

http://al-shorfa.com/ar/articles/meii/features/main/2010/03/26/feature-02

http://www.youtube.com/watch?v=NHfju-MQ1N4

http://jordantimes.com/as-prison-doors-open-into-freedom-inmates-find-helping-hand-to-survive-in-not-so-friendly-environment

http://www.youtube.com/watch?v=Fua0n56ZWBM&feature=youtu.be

http://www.youtube.com/watch?v=M1cVHFz5pAk&feature=youtu.be