Abu-Fadil Provides Palestinian Diplomats With Media Skills

Ten young Palestinian diplomats sharpened their media skills in Turin, Italy, as part of a program to prepare them for the rigors of public diplomacy and exposure to the world.

The group of eager men and women attended a weeklong workshop conducted in July 2016 by Media Unlimited director Magda Abu-Fadil and media expert Abdelhamid Siyam at the International Labor Organization’s (ILO) training center there.

Abdelhamid Siyam and Magda Abu-Fadil on fine points of public diplomacy

Abdelhamid Siyam and Magda Abu-Fadil on fine points of public diplomacy

Abu-Fadil’s input began with concentrated sessions on how to think and act like a journalist.

That meant understanding the rapid and major changes media and journalists have to undergo as well as the added pressures Palestinians face on their home turf, where (among other things) mobility is regularly hampered by the Israeli occupation, and abroad, where they have to compete for attention with other pressing world issues.

The diplomats were also briefed on how newsrooms and journalists have to contend with a multimedia digital ecosystem as users of countless apps and social media often outpace traditional news outlets.

Palestinian diplomats hone media skills in Turin

Palestinian diplomats hone media skills in Turin

Abu-Fadil helped them define news, news values, the impact of information they disseminate, controversy, notoriety, sources, and how to write for different media, not just their superiors and other government officials.

A major part of one session was dedicated to media ethics and the trainees were told about verification and credibility of sources, notably in conflict zones, how to minimize the risk of misinforming audiences and how to mitigate the impact of hate speech.

Siyam offers pointers on TV interviews

Siyam offers pointers on TV interviews

Abu-Fadil and Siyam walked the diplomats through interview skills and how diplomats can improve their performance on the air, in print, and in online media.

That meant the proper planning and execution of the before, during, and after parts of interviews, and the subsequent assessment of one’s performance for improved future delivery of a message or project.

Simulations and mock interviews were part of the practical work in the workshop. Siyam was the interviewer and Abu-Fadil was the camerawoman/producer.

Other sessions involved writing skills, special focus on media in the Arab world, dealing with reputation issues, and social media for diplomacy.

Deadlines, Competition Shouldn’t Precede Media Ethics: Abu-Fadil

Use and abuse of social media has become the “new battleground” in conflict coverage with Gaza being a recent example.

“A click is often faster than legwork to obtain information and shape it into good story form,” said Media Unlimited director Magda Abu-Fadil. “I believe the same rules apply to social media as legacy media in terms of coverage and good journalism, albeit in more condensed form and at greater speed: accuracy, balance, fairness, ethics.”

She discussed the implications in “Information wars: how journalists navigated social media in the Israel-Palestine conflict,” for the World Association of Newspapers and News Publishers (WAN-IFRA).

Screen shot of WAN-IFRA's Information Wars

Screen shot of WAN-IFRA’s Information Wars

Read more from Abu-Fadil on emotions, comments, images and videos used by warring factions via social media in a blogpost by Lucy Dean. A [PDF] version is available here.

“The Endless Battle on Corruption in Media”

Lebanese journalists face hardships in accessing information, with legal checks and outside pressures barring them from conducting proper investigations into corruption, Media Unlimited director Magda Abu-Fadil said.

“Laws often trip up journalists as their interpretation or misapplication hamper serious investigations and the uncovering of wrongdoing,” she told the International Anti-Corruption Academy’s “IACAlumnus” magazine.

1IACAlumnus_Issue 2_2014-1

But, she noted, that if a dedicated journalist is intent on covering corruption issues, he/she can do so at his/her own peril.

“The Endless Battle on Corruption in Media,” an article in the magazine by Rouba El Helou, focuses on issues like the mixture of politics, religion and economics that lead to corruption in media and undermine journalists.

“Revealing the truth in corruption stories helps protect citizens from further harm, sets a good example as to what ethical behavior ought to be, and acts as a deterrent to potential criminals,” Abu-Fadil said.

 

Accuracy key to good journalism: Abu-Fadil

Getting it right topped the list of tips Media Unlimited director Magda Abu-Fadil offered journalists at Al Arabiya’s English website during an informal chat in Dubai.

Magda Abu-Fadil addresses Al Arabiya’s English website team

Magda Abu-Fadil addresses Al Arabiya’s English website team

Abu-Fadil said elementary rules like spelling people’s names correctly and ensuring their titles were precise should not be overlooked since they were the corner stones of good reporting.

She also cautioned participants, several of whom she trained in October 2012, not to rush and publish information before verifying it from multiple sources, noting that rumors and other questionable news and visuals filled the Internet, leading to many a journalist’s downfall.

Abu-Fadil recounted some of her adventures as a foreign correspondent and editor and how she had transitioned from being a traditional journalist to a blogger and media trainer.

Abu-Fadil with Al Arabiya English website editor in chief Faisal Abbas

Abu-Fadil with Al Arabiya English website editor in chief Faisal Abbas

The event dubbed “Accuracy: How it could make us, or break us,” was part of an Al Arabiya English website General Assembly in March 2013.

Abu-Fadil on “Hewar Al Arab”: Twitter is key

Media Unlimited director Magda Abu-Fadil urged critics to reconsider their reluctance to use Twitter and better engage audiences through this social medium, given its growing importance in the Arab world.

She argued in favor of young tweeps and journalists, despite misuses of the platform, adding that Twitter had become a source of news and information that should not be ignored.

Magda Abu-Fadil on "Hewar Al Arab"

Abu-Fadil noted Arab journalists’ increased use of Twitter in the last couple of years but said they were still hesitant to capitalize on it as a news resource.

She said international news organizations had initiated codes of conduct for social media uses in addition to their traditional media guidelines for good journalistic practice.

Her views were aired on Al Arabiya satellite channel’s show “Hewar Al Arab” in an episode dedicated to “Twitter Communities.”

The program, hosted by Muntaha Al Ramahi, grouped tweeps Abdallah Shaalan and Moulouk Al Sheikh as well as academic Sadek Al Hamami.