apps | Media Unlimited

“We need journalists to tell the story and tell it well,” Media Unlimited director Magda Abu-Fadil told media graduate students at Lebanon’s Notre Dame University during a Skype discussion on journalism and its transformation.

Abu-Fadil Skypes with NDU students

The virtual seminar “Journalism in the Internet Age: Trends, Tools and Technologies” November 15, 2017 began with a presentation reviewing Abu-Fadil’s evolution from an analog to a digital journalist in a career spanning over four decades.

“Whether you’re using analog or digital tools, what matters is the content,” she told students of Rouba El Helou-Sensenig’s JOU 640 class.

MU director explains her start as an analog, manual journalist

The discussion also focused on adapting journalism skills to incorporate technological changes like Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).

Demonstrating the use of a smartphone for mobile journalism

Abu-Fadil explained how newsrooms must reinvent themselves just to keep up.

She said what she could do with a large bag of equipment – cameras, lenses, filters, batteries, rolls of film, recorders, notebooks and more – she can now accomplish with a small smartphone, some pocket-size accessories, and apps.

Ten young Palestinian diplomats sharpened their media skills in Turin, Italy, as part of a program to prepare them for the rigors of public diplomacy and exposure to the world.

The group of eager men and women attended a weeklong workshop conducted in July 2016 by Media Unlimited director Magda Abu-Fadil and media expert Abdelhamid Siyam at the International Labor Organization’s (ILO) training center there.

Abdelhamid Siyam and Magda Abu-Fadil on fine points of public diplomacy

Abu-Fadil’s input began with concentrated sessions on how to think and act like a journalist.

That meant understanding the rapid and major changes media and journalists have to undergo as well as the added pressures Palestinians face on their home turf, where (among other things) mobility is regularly hampered by the Israeli occupation, and abroad, where they have to compete for attention with other pressing world issues.

The diplomats were also briefed on how newsrooms and journalists have to contend with a multimedia digital ecosystem as users of countless apps and social media often outpace traditional news outlets.

Palestinian diplomats hone media skills in Turin

Abu-Fadil helped them define news, news values, the impact of information they disseminate, controversy, notoriety, sources, and how to write for different media, not just their superiors and other government officials.

A major part of one session was dedicated to media ethics and the trainees were told about verification and credibility of sources, notably in conflict zones, how to minimize the risk of misinforming audiences and how to mitigate the impact of hate speech.

Siyam offers pointers on TV interviews

Abu-Fadil and Siyam walked the diplomats through interview skills and how diplomats can improve their performance on the air, in print, and in online media.

That meant the proper planning and execution of the before, during, and after parts of interviews, and the subsequent assessment of one’s performance for improved future delivery of a message or project.

Simulations and mock interviews were part of the practical work in the workshop. Siyam was the interviewer and Abu-Fadil was the camerawoman/producer.

Other sessions involved writing skills, special focus on media in the Arab world, dealing with reputation issues, and social media for diplomacy.

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“Journalism in the Internet Age”: MU Director to NDU Students