Abu-Fadil Raises Media Ethics Issues at COPEAM 2017 Confab

Media Unlimited director Magda Abu-Fadil told a Beirut conference the issue of fake news may cause extensive damage and provided examples of how Photoshopped pictures and distorted videos go viral on social media.

RAI President Monica Maggioni, Anna Lindh Foundation Executive Director Hatem Atallah, Media Unlimited Director Magda Abu-Fadil and AFP video journalist Will Vassilopoulos

“Professionalism and media ethics equal a winning equation in the 21st Century,” she said at the “Mediterranean Storytelling: Complexities, Media Response and Public Opinion” event, adding that today’s wars and crises are defined as social media and fabricated news conflicts.

Abu-Fadil was speaking at the at the 24th Annual Conference and 23rd General Assembly of COPEAM, the Permanent Conference of Mediterranean Audiovisual Operators in Beirut, Lebanon, in May 2017.

She joined experts seeking solutions to coverage of complex issues, notably migration, terrorism, fake news, their impact, and audience behavior.

COPEAM is a non-profit association devoted to the promotion of dialogue and cultural integration in the Mediterranean region through the involvement of the audiovisual sector’s major players.

 

COPEAM conferees discuss their roles and responsibilities

These include public service radio and TV broadcasters of 26 countries, as well as professional and cultural associations, higher education institutions, and, independent producers and local authorities from Europe, North Africa and the Middle East.

Rome-based COPEAM groups 60 members. It acts on a multilateral cooperation formula aimed at enhancing and exchanging expertise within its network.

Media Ethics: Whose Standards?

It bears repeating: media ethics aren’t a one-off endeavor and shouldn’t be a priority only when trouble brews.

Media Unlimited director Magda Abu-Fadil made the point during the “Radio and Television Broadcasting Conference: Policies, Transformations, Challenges” organized in Amman by the Jordan Media Institute in May 2015.

Magda Abu-Fadil speaks on ethics in broadcast media

Magda Abu-Fadil speaks on ethics in broadcast media

She said broadcast media were under intense pressure, given tight deadlines, security threats, competition and shrinking budgets.

So the key challenges are: how do we define media ethics and who sets the standards when the journalism of terror is becoming the new normal?

Abu-Fadil spoke about representatives of major Western media who addressed the issue of “The journalism of terror: How do we bear witness when everybody is a witness?” at the International Journalism Festival in Perugia, Italy in April.

Given the unstable security situation in many countries, broadcast news is relying more and more on footage and reports from alternative and questionable sources like citizen journalists, terrorists, activists, NGOs, governments and others.

Live tweeting broadcasting conference

Live tweeting broadcasting conference

Abu-Fadil cited several broadcast, online and social media case studies from Arab and Western news organizations that were clear violations of ethical standards.

She wrapped up her presentation with the “Guide to Online Media Ethics in Arabic” and the guidelines for graphic content of the Radio Television Digital News Association in the U.S.