MU Director to Arab Strategy Forum: Social Media Aren’t Just for Kids

Catch the wave and ride it, don’t sink under it, Media Unlimited director Magda Abu-Fadil told participants at the Arab Strategy Forum 2013 in Dubai.

Arab Strategy Forum 2013 logo

Arab Strategy Forum 2013 logo

“We can’t operate in the media with a Stone Age mentality,” she insisted. “Social media aren’t just for kids.”

To prove the point and debunk traditionalists’ thinking, she spoke, tweeted and shot video during her session on the relationship between Arab media and social networks.

Abu-Fadil speaks, tweets and shoots video at ASF 2013

Abu-Fadil speaks, tweets and shoots video at ASF 2013

She also said there was a lot of useful information online.

But equally important is the ability to use critical thinking to filter through all the disinformation and misleading content, she added.

Arab media and social networks panel

Arab media and social networks panel

The forum, organized by the Mohammed bin Rashid Al Maktoum Foundation (MBRF), grouped experts from across the Arab world and United States who discussed social networks and knowledge society.

MBRF CEO Sultan Ali Lootah opens ASF 2013

MBRF CEO Sultan Ali Lootah opens ASF 2013

They included Charbel Fakhoury, Microsoft’s vice president for sales and marketing in the Middle East, Mohamed Murad from Google Gulf, Kaveh Gharib from Twitter’s U.S. headquarters and Jonathan Labin from Facebook’s Middle East and Africa arm.

Dubai TV's Zeina Yazigi (right) chairs "Evolution of Social Networks" session

Dubai TV’s Zeina Yazigi (right) chairs “Evolution of Social Networks” session

Also on hand for the two-day forum in March 2013 were Saudi bloggers Molook Al Sheikh and Abdel Aziz Al Shaalan, Bahraini TV host Khaled Al Shaer, and Kuwaiti columnist Meshal Al Nami.

Emirati speakers filled the “Tweet Positively” panel that concentrated on religious aspects and positive values in uses of social networks, as well as individuals’ roles in protecting their nation from harmful media, and how to use Twitter for good causes.

Media covered the event extensively. [“المرأة العربية أكثر نساء العالم تفاعلا على مواقع التواصل الاجتماعي – النيلين”] [“موقع جريدة الأنباء – طباعة مقالة”] [دار الخليــــج-أخبار الدار-“المنتدى الاستراتيجي” يحذر الإعلام من عدم مواكبة “شبكات التواصل””]