Abu-Fadil Trains Yemeni NGO Staffers in Strategic Comms

Media Unlimited director Magda Abu-Fadil conducted a mini-course on strategic communications and media crisis management for Yemeni members of NGOs aimed at promoting their respective peace-related messages and mitigating crises.

The intensive three-day virtual workshop in July 2020 required participants to first think like journalists, operate like “mobile journalists” (mojos), and meet pressing news deadlines to appreciate what media needs are.

Elements of a news story

They also learned about the elements of news stories, how not to fall for misinformation, disinformation and malinformation, and, the art of writing news releases for various platforms.

One session was dedicated to organizing news conferences, briefings and events, with all the logistical, technical and editorial details involved in putting them together.

 

Trainees cautioned about disinformation

A key element in dealing with the media is the interview, and Abu-Fadil demonstrated the skills needed to handle questions under pressure, ground rules for attribution, what to wear, how to sit and act in front of a camera, tone of voice, body language, and the need for excellent preparation before any encounter.

 

Interview ground rules

The drills included media ethics, setting up a media office and what the role of a spokesperson is.

Another major element of the training was establishing a strong visual identity and using social media effectively to engage with one’s various audiences across traditional and other platforms.

 

Using fact sheets

The most critical part of the workshop was devoted to handling negative news and crisis communications by being transparent, not disseminating unreliable information, maintaining one’s credibility and multitasking under extreme pressure.

The training ended with tips on how to build a strategic media plan.

The workshop grouped participants representing a number of organizations across Yemen.

It was organized by the Sana’a Center for Strategic Studies under the umbrella of the Yemen Peace Forum and was sponsored by the Netherlands government.

Palestinian Diplomats Hone Digital Communication Skills

Foreign service officials must master the art and science of digital and public diplomacy if they’re to be effective abroad, but equally if they’re on home turf dealing with media, diplomats and foreign visitors.

This is doubly important for Palestinian diplomats who face tremendous odds representing a homeland under occupation in a truncated landmass and whose movements are severely restricted.

Trainers, trainees and administrators at Turin workshop

Constraints notwithstanding, Media Unlimited director Magda Abu-Fadil co-trained a group of 10 Palestinian officials at a weeklong workshop on “Communication Skills & Media Relations for Diplomacy” in Turin, Italy in August 2017.

The event, organized by the International Training Center of the International Labor Organization (ITC-ILO), with funding from the Italian Consulate General in Jerusalem, was the second in which she participated as a journalist/trainer along with Abdulhamid Abdeljaber, a journalist and faculty member at Rutgers University.

 

Journalists use multiple means and sources to obtain information

Abu-Fadil and Abdeljaber showed the participants how to think like journalists and understand what media look for in news.

This included familiarizing them with converged, digital media priorities, hardware, software and applications used by journalists, skills needed to produce and publish content, cautionary notes on fake news and misleading information, sourcing, and news value.

They put the diplomats through two sets of separate rigorous on-camera interviews.

Interview skills

 

Other sessions focused on organizing news conferences, briefings and news event planning.

One of the most animated sessions was a news conference simulation with feedback from the trainers-cum-journalists and participants.

 

White House news conference simulation with Ghada Arafat, Abdulhamid Abdeljaber and Hanan Jarrar

Abu-Fadil also trained the diplomats in the art of writing news releases. The workshop was conducted in Arabic and English.