MU Director to Arab Strategy Forum: Social Media Aren’t Just for Kids

Catch the wave and ride it, don’t sink under it, Media Unlimited director Magda Abu-Fadil told participants at the Arab Strategy Forum 2013 in Dubai.

Arab Strategy Forum 2013 logo

Arab Strategy Forum 2013 logo

“We can’t operate in the media with a Stone Age mentality,” she insisted. “Social media aren’t just for kids.”

To prove the point and debunk traditionalists’ thinking, she spoke, tweeted and shot video during her session on the relationship between Arab media and social networks.

Abu-Fadil speaks, tweets and shoots video at ASF 2013

Abu-Fadil speaks, tweets and shoots video at ASF 2013

She also said there was a lot of useful information online.

But equally important is the ability to use critical thinking to filter through all the disinformation and misleading content, she added.

Arab media and social networks panel

Arab media and social networks panel

The forum, organized by the Mohammed bin Rashid Al Maktoum Foundation (MBRF), grouped experts from across the Arab world and United States who discussed social networks and knowledge society.

MBRF CEO Sultan Ali Lootah opens ASF 2013

MBRF CEO Sultan Ali Lootah opens ASF 2013

They included Charbel Fakhoury, Microsoft’s vice president for sales and marketing in the Middle East, Mohamed Murad from Google Gulf, Kaveh Gharib from Twitter’s U.S. headquarters and Jonathan Labin from Facebook’s Middle East and Africa arm.

Dubai TV's Zeina Yazigi (right) chairs "Evolution of Social Networks" session

Dubai TV’s Zeina Yazigi (right) chairs “Evolution of Social Networks” session

Also on hand for the two-day forum in March 2013 were Saudi bloggers Molook Al Sheikh and Abdel Aziz Al Shaalan, Bahraini TV host Khaled Al Shaer, and Kuwaiti columnist Meshal Al Nami.

Emirati speakers filled the “Tweet Positively” panel that concentrated on religious aspects and positive values in uses of social networks, as well as individuals’ roles in protecting their nation from harmful media, and how to use Twitter for good causes.

Media covered the event extensively. [“المرأة العربية أكثر نساء العالم تفاعلا على مواقع التواصل الاجتماعي – النيلين”] [“موقع جريدة الأنباء – طباعة مقالة”] [دار الخليــــج-أخبار الدار-“المنتدى الاستراتيجي” يحذر الإعلام من عدم مواكبة “شبكات التواصل””]

MU Speaks Out on Need for Better Journalism Teaching/Training at Dubai’s 11th Arab Media Forum

Media Unlimited director Magda Abu-Fadil told participants at an Arab Media Forum (AMF) 2012 workshop that academics must get up to speed and not deride the importance of social media.

Some panelists and members of the audience said online media users could not be described as journalists since they don’t have the requisite academic and professional qualifications.

Magda Abu-Fadil (second from right) during AMF2012 workshop on instinctive online journalists (Courtesy of DPC)

But, Abu-Fadil argued, many Arab journalism schools lacked resources and because of their poor curricula were turning out functional illiterates by not providing students with the knowledge base and skills for today’s exploding media market.

Additionally, faculty members were often below par and incapable of keeping up with the times, hence their aversion to digital advances, social media, and inability to incorporate them in their programs.

Media Unlimited featured at Arab Media Forum 2012 in Dubai (Courtesy of DPC)

The workshop — which preceded the two-day event’s official opening — focused on whether social and online media users had become journalists by instinct.

Talk show host Zeina Yazigi (Twitter @zyazigi) of Dubai TV interviewed Abu-Fadil on her show “Al Shari’ Al Arabi” (The Arab Street) to discuss the impact of online and social media on Arabs in the wake of revolutions gripping the region and whether citizen journalists posed serious competition to traditional media.

Read details of the 11th Arab Media Forum organized by the Dubai Press Club May 8-9, 2012.