Some 20 participants from United Arab Emirates-funded foreign aid organizations learned how to fine-tune their communications strategies by ensuring better interaction with field workers and disseminating their news through the media.
The participants took part in a workshop on Strategic Communications conducted by Media Unlimited director Magda Abu-Fadil under the patronage of Sheikha Lubna bint Khaled Al Qassemi to help them craft their internal and external messages.
The March 2013 training in Abu Dhabi centered on building bridges with the media, setting priorities, appreciating deadlines for various media, collecting news from the field, ethics in public relations, planted stories and conflict of interest, and, their organization’s visual identity.
Participants worked in groups to map out strategic media plans, practiced writing op-eds, and discussed how to improve coordination between their respective organizations.
They were advised to think like journalists, and to beef up their online presence through traditional and social media channels.