Don’t report the process, tell the audience what is important and why, BBC veteran Russell Peasgood instructed Tunisian journalists at a workshop to review their output following an earlier course.
Peasgood provided insights on how to improve radio and TV reports, what camera angles are best for what types of shots, indoor and outdoor sound quality, broadcast interviews, and overall content.
The training was co-conducted by Media Unlimited director Magda Abu-Fadil in Tunis and is funded by the European Union (EU).
Abu-Fadil urged the trainees to distinguish between news and views and to separate the two in their reports
She also advised them to simplify the language they use in print, broadcast and online reports and to address themselves to their respective audiences, not to their bosses.
The trainees represented media based in Tunis, Sousse, Manouba, Sidi Bouzid, Nabeul, Sfax and Djerba.
The workshop in March 2014 is part of a journalism training project funded by the EU and run by a BBC Media Action-led consortium covering 17 countries in the “European Neighbourhood.”