MU Director Boosts LAU Marcom Team Skills

Posted on September 28, 2018 by magda

A two-day strategic communications workshop helped staffers at the Lebanese American University (LAU) beef up their writing and editing skills by thinking like journalists.

Good writing tips from Magda Abu-Fadil

Media Unlimited director Magda Abu-Fadil put members of the Marketing and Communications (Marcom) team through the paces of researching, reporting, editing, visualizing and engaging through social media in August 2018 to boost the LAU brand across multiple platforms.

She created a newsroom environment simulating fieldwork that requires on-the-scene reporting, shooting pictures and videos, and interacting with newsmakers in their academic world.

LAU’s Marcom editorial team sharpen writing-editing skills

The intense sessions focused on what skills journalists need to operate in a digital-first environment where search engine and social media optimization can determine what news attracts the requisite attention.

The workshop examined the very essence of news and its sources, the key to writing strong leads, fine-tuning quotations, and using contextual details to bolster elements of a story.

Abu-Fadil dedicated a session to media ethics, the need to be mindful of proper sourcing, and how to avoid the dissemination of mis- or disinformation.

The power of headlines

Each session included exercises and quizzes to test participants’ grasp of the topics.

The Marcom staffers also learned how to hone their headline writing skills by using action verbs, word association, quotes from stories, substituting words with punctuation marks, ensuring the story title leads readers into the main text, and optimizing it for search engines and social media.

Abu-Fadil gave trainees a general knowledge quiz, cautioned them about oxymorons, and refreshed their memories on the importance of correct grammar and punctuation, with case studies of common errors as well as good writing examples.

Covering academic news like a professional journalist

Given Marcom’s mandate, participants also worked on the public relations aspect of communication by improving their writing of news releases and how best to pitch stories to various media.

The MU director helped the trainees better craft their coverage of speeches, meetings, and news conferences. She also provided tips on how to write solid feature stories.

The importance of accurate visuals in storytelling

LAU’s campuses in Beirut and Byblos provide an ample supply of events and people to highlight.

An important part of the training included mock TV interviews with staffers acting as reporter and interviewee while Abu-Fadil shot sequences that were later evaluated for strengths and weaknesses.

Trainees go through the paces of on-camera interviews

Equally vital is the use of visual elements like photos, videos, infographics, and illustrations. Trainees sharpened their caption-writing abilities and learned how to turn photo captions into mini-stories.

Journalists Need Digital Skills and Traditional Grounding: Abu-Fadil

Posted on May 31, 2016 by magda

Today’s journalists are expected to have multimedia digital skills but must also abide by the principles of accuracy, fairness, balance, humanity and ethics, Media Unlimited director Magda Abu-Fadil told French magazine Défense.

“Today’s journalists are required to do more because of the available technology, because of budget cutbacks, and because of the 24/7 news cycle,” she said, adding that in the old days jobs were clearly defined – there was the reporter and there was the photographer or video cameraman/woman.

Interview with Abu-Fadil in Défense magazine.

There’s a crisis of confidence in both traditional and other media due to a lack of professionalism by many journalists as well as the political and economic pressures they face, Abu-Fadil noted in the March/April 2016 issue of the publication.

Citizen journalists – ordinary people with mobile devices like smartphones – are often the first on the scene of a disaster or event and transmit their content like photos, videos, texts – immediately through social media before traditional journalists can cover what is happening.

So it’s imperative for journalists to be able to interact with their audiences through social media and to produce high quality content using mobile devices to get the message out in a timely fashion across different platforms, she said.

The complete interview is available here [PDF].

Lebanese Students Taste Investigative Journalism

Posted on December 9, 2012 by magda

Twenty-one students got an introduction to investigative journalism and its role in enhancing citizenship at a workshop in Lebanon’s northern port city of Tripoli.

The one-day training involved definitions of investigative journalism, duties and responsibilities of investigative journalists, and how to become reporters covering that beat.

MU director with AUT, LCAC officials and students

Participants were also briefed on how to dig for information, ideas that could be developed into investigative reporting projects, computer-assisted research and reporting (a/k/a data-driven journalism), and skills to evaluate documents and figures.

A final session was dedicated to interviewing techniques and media ethics.

The workshop in November 2012 was conducted by Media Unlimited director Magda Abu-Fadil and organized by the Lebanese Center for Active Citizenship as part of the latter’s “Our Right to Know” campaign.

Abu-Fadil explains fine points of investigative journalism

The students hailed mainly from the American University of Technology’s Tripoli and Halat campuses. A lawyer/student and a reporter from Beirut also joined the group.