@SocialMediasPACE Empowers Lebanese Netizens

Posted on June 18, 2013 by magda

A standing-room only hall of Lebanon-based netizens sharpened their skills, rubbed shoulders with experts and networked feverishly to expand their professional and online activist horizons.

Dubbed @SocialMediasPACE, a one-day fair in Beirut grouped activists, bloggers, journalists, Net newbies and geeks to “explore ways to leverage the power of digital technologies to foster civic engagement and social change.”

Lebanon-based netizens acquire online skills

“Google showed me how little I knew about marketing and personal branding,” admitted radio and TV talk show host Milad Hadchiti, the event’s MC who doubles as a branding coach, about his early encounters with the search engine and social media.

An introduction by media specialist Nada Hamzeh of The Promoting Active Citizen Engagement (PACE) program funded by the US Agency for International Development USAID), focused on ways to activate NGOs and civil society groups by building strategies for their social media and creating partnerships between different actors.

“The goal of this three-year $8.3 million PACE project, is to strengthen civil society’s ability to create a stronger civic culture and more democratic governance throughout Lebanon,” said Denise O’Toole, director of the Education, Democracy & Governance at USAID/Lebanon. “So far, a number of initiatives have been launched and successfully implemented under PACE to empower local organizations to become catalysts for change on a variety of issues in their respective communities.”

USAID’s Denise O’Toole

A first panel on content, not tools, featured cyber advocacy expert Imad Bazzi (a/k/a Trella), IndyAct communications director Ali Fakhry, Kazamedia founder Ahmad Karout and Online Collaborative digital marketer Darine Sabbagh.

“We can use cyberspace to send out political messages,” said Bazzi, who with cohorts launched a teasing campaign dubbed “Laehat Abeeh Nafsi” (I Sell Myself List) with frivolous content ahead of planned legislative elections in Lebanon.

Screen shot of Imad Bazzi’s (Trella) home page

Media Unlimited director Magda Abu-Fadil chaired a panel entitled “Alliances that pay off: Convergence between traditional and social media, civil society and marketing professionals.”

“We’ve gone from video cassette tapes to mobiles and with the development of social media it’s good to be in touch with the people,” said Tania Mehanna, senior reporter/correspondent at LBCI TV.

Other panelists were Omar Sadek, managing director at J. Walter Thompson, Patrick Richa, head of web and news services at MTV-Lebanon, and Riad Kobeissi, investigative journalist at Al Jadeed TV.

MU’s Abu-Fadil chairs panel grouping Riad Kobeissi, Patrick Richa and Omar Sadek

According to Sadek, private companies are becoming more involved in corporate social responsibility and trying to mix profits with their role in society.

“Media firms need content to draw in audiences. The alliance between NGOs and media via marketing companies is attracting more attention and can lead to the public good,” he added.

Networking was paramount at the confab. The program included social media roundtables using free and open source software, online safety and privacy, and consultancy booths featuring crowdsourcing and multimedia platform management.

The event was covered extensively by Lebanese media (PDF).

Lebanon’s Judicial Magazine Features MU Corruption Workshop

Posted on May 1, 2013 by magda

Arab countries need investigative journalism and access to information laws to combat corruption, according to a report in Lebanon’s Judicial Magazine.

Lebanon’s Judicial Magazine cover

“Suppression is the basis of corruption,” Rouba El Helou quoted Arab reformist thinker Abdel Rahman Al Kawakbi as saying in an article featuring a workshop on corruption coverage conducted by Media Unlimited director Magda Abu-Fadil.

The training was part of a conference organized by the UN Development Program (UNDP), ACIAC and the Lebanese Justice Ministry.

The article can be downloaded here [PDF]

MU Trains Lebanese Journos to Cover Women’s Economic Empowerment

Posted on March 9, 2013 by magda

A series of countrywide workshops introduced Lebanese journalists to women’s economic empowerment in rural areas in a bid to improve media coverage of the often-neglected topic.

Magda Abu-Fadil with Tripoli journalists

Print, online and broadcast journalists based in various regions of Lebanon learned how to define women’s economic empowerment, how to enter the terminology in their media lexicon and how to cover topics related to promoting gender equality.

Abu-Fadil with Bekaa-based journalists

MU director Magda Abu-Fadil conducted a series of mini-courses in the Bekaa Valley city of Zahle, the northern port city of Tripoli and the southern city of Tyre where reporters, correspondents, cameramen and photographers became better acquainted with agriculture-based cooperatives that help women become financially independent.

The sessions included knowledge about existing impediments to empowerment.

Abu-Fadil also discussed how advocacy through traditional and social media can enhance women’s economic empowerment, and reviewed case studies of successful initiatives.

The three two-day workshops in February and March organized by the Collective for Research and Training on Development – Action (CRTDA) brought together reporters and civil society representatives from various towns and cities in Lebanon.

They followed an initial course aimed at journalists in the Lebanese capital Beirut.

Abu-Fadil and CRTDA’s Hayat Mershad with Beirut journalists

A session focused on women in the Lebanese economy, how gender equality translates into smart economics, and, how the CRTDA has helped rural women set up cooperatives and their economic impact.

Trainees in Tyre

Trainees were given examples of cooperatives in the country’s Bekaa, South and Akkar regions aimed at building women’s productive and leadership skills, facilitating their access to local and international markets and supporting participatory governance and leadership.

A session by journalist Saada Allaw featured results of a media audit on coverage of women’s economic empowerment and gender equality issues.

Saada Allaw shares media study results with Tyre journalists

Participants were then tasked with writing a piece for publication in their respective media, which will be reviewed and edited on a third training day weeks after the initial workshop.

The best coverage from workshops across the country will be awarded and will be published on CRTDA’s website.

Journalists Learn to Communicate Women’s Economic Empowerment

Posted on February 13, 2013 by magda

Print and online journalists attending the first in a series of Lebanon-wide workshops on women’s economic empowerment learned about gender mainstreaming in the media, promoting equality, and reviewed case studies of successful initiatives.

Beirut-based reporters and civil society representatives attended a two-day course organized by the Collective for Research and Training on Development – Action (CRTDA) that tackled issues of women in the Lebanese economy, how gender equality translates into smart economics, and, rural women’s cooperatives and their economic impact.

Trainees at CRTDA’s Beirut Workshop

The CRTDA helped set up 36 rural cooperatives in the country’s Bekaa, South and Akkar regions aimed at building women’s productive and leadership skills, facilitating their access to local and international markets and supporting participatory governance and leadership.

Media Unlimited director Magda Abu-Fadil mentored trainees on media challenges to reduce gender gaps, gender-sensitive indicators, and how to use gender-neutral language in their reporting.

A session dedicated to ethics walked them through the dos and don’ts of gender-based coverage and how to avoid reporting pitfalls.

Magda Abu-Fadil Explains Women’s Economic Empowerment

A final session by journalist Saada Allaw featured results of a media audit on coverage of women’s economic empowerment and gender equality issues.

Participants were then tasked with writing a piece for publication in their respective media, which will be reviewed and edited on a third training day weeks after the initial training.

The best coverage from workshops across the country will be awarded and will be published on CRTDA’s website.

Abu-Fadil Dissects Media Accountability in Lebanon

Posted on January 23, 2013 by magda

How much media accountability is there in Lebanon? Are media accountable and do they hold officials accountable?

It’s a double-edged sword that cuts both ways, said Media Unlimited Director Magda Abu-Fadil, adding that laws and codes of ethics are not implemented, loosely implemented, or totally ignored, depending on the issue at stake, politics involved, and persons influencing them.

Magda Abu-Fadil on media accountability in Lebanon

She dissected Lebanon’s antiquated print and broadcast media laws that require major overhaul.

In a presentation on accountability at a forum organized by Media Act in Toulouse, France, Abu-Fadil pointed to Lebanese legislator Ghassan Moukheiber’s Media Reform Bill aimed at shrinking the existing 109 provisions of the 1962 print law to 75.

According to Moukheiber, almost 80% of his draft bill’s provisions have been approved in the parliamentary committee discussing the matter.

Another draft bill on broadcast media put forward by Moukheiber would see the strengthening of the National Audio-Visual Media Council as a regulatory body.

Lebanese legislator Ghassan Moukheiber

It’s currently a toothless tiger of elected and appointed members along sectarian lines.

A very important draft bill on access to information has also passed the test, but all three bills have yet to be voted into law.

Abu-Fadil reviewed media-related events in 2012 and Lebanese print and broadcast journalists’ efforts to establish a stronger union presence.

She also discussed press freedom monitoring efforts by various local and international organizations, attempts to muzzle the media and whether Lebanon was immune to the “Arab Spring.”

The Media Act forum in January 2013 entitled “Media Accountability in Transition: Insights from the Arab World” was organized jointly by the German Erich-Brost-Institut at Dortmund University, the French Institut d’Etudes Politiques de Toulouse, and Paris II University.

Profs. Olivier Baisnée of IEP Toulouse and Judith Pies of Dortmund University

It grouped experts from Germany, France, Italy, Britain, Poland, Egypt, Algeria, Morocco and Lebanon who reviewed potentials for media accountability in Jordan and Tunisia as well prospects in Egypt and Morocco.

Tripoli Trainees Jump on Citizen Journalism Bandwagon

Posted on December 26, 2012 by magda

Fourteen trainees learned how to become citizen journalists while maintaining professional and ethical standards during a workshop organized by the Lebanese Center for Active Citizenship.

The training in December 2012, funded by the U.S. Agency for International Development, touched on the evolution of modern journalism and how it gave rise to the form today practiced by ordinary citizens.

The Importance of Twitter in citizen journalism

Trainees acquired skills to help with effective coverage of events, through live blogging and vlogging, geographic positioning, and the importance of social media in instant dissemination of news.

Media Unlimited director Magda Abu-Fadil conducted the short course in the northern Lebanese city of Tripoli that grouped 12 mass communication students from Al Jinan University and two social activists.

Magda Abu-Fadil with LCAC officials and trainees

Abu-Fadil advised the participants to keep their content short and clear, to use active verbs, to make sure their headlines are relevant and attractive, and, to use key words for easy search engine optimization.

She also stressed the importance of good visuals like photos and videos as well as infographics and simple language.

The attraction of photos and captions

Participants also discussed media standards and ethics with Abu-Fadil reminding them to be accurate, balanced, transparent, truthful, and not to lose sight of context.

Lebanese Students Taste Investigative Journalism

Posted on December 9, 2012 by magda

Twenty-one students got an introduction to investigative journalism and its role in enhancing citizenship at a workshop in Lebanon’s northern port city of Tripoli.

The one-day training involved definitions of investigative journalism, duties and responsibilities of investigative journalists, and how to become reporters covering that beat.

MU director with AUT, LCAC officials and students

Participants were also briefed on how to dig for information, ideas that could be developed into investigative reporting projects, computer-assisted research and reporting (a/k/a data-driven journalism), and skills to evaluate documents and figures.

A final session was dedicated to interviewing techniques and media ethics.

The workshop in November 2012 was conducted by Media Unlimited director Magda Abu-Fadil and organized by the Lebanese Center for Active Citizenship as part of the latter’s “Our Right to Know” campaign.

Abu-Fadil explains fine points of investigative journalism

The students hailed mainly from the American University of Technology’s Tripoli and Halat campuses. A lawyer/student and a reporter from Beirut also joined the group.