Abu-Fadil Gets Journos Up to Speed on Zoom Interviews

Posted on September 5, 2021 by magda

Mastering interviewing techniques via Zoom requires an additional skill set for journalists, which Media Unlimited director Magda Abu-Fadil shared in a workshop grouping Arab News reporters from the paper’s different bureaus.

Two-day workshop on successful Zoom interviews

The two-day training in August 2021 first focused on technical and logistical matters, including securing a setting for an interview, preparing one’s digital equipment, testing devices and apps, Wi-Fi connections and recording protocols.

Recording interviews with Zoom

Abu-Fadil also focused on how to adjust and stabilize sound requirements, what types of lighting the interviewer and interviewee need and different camera functions, be it on the device used like a desktop, laptop and tablet, or an externally mounted camera.

She also provided tips on the need for a visually pleasing and professionally looking backdrop, the interviewer’s appearance and clothing, and body language.

The right setup: camera angle, lights, seating

Abu-Fadil ended the first day’s session with a set of interview skills and an exercise to demonstrate good and bad backdrops in the participants’ work settings, and interspersed the discussion with videos to demonstrate how best to prepare for Zoom encounters.

On the second day, the MU director turned to the editorial side of Zoom reports, explaining the types of interviews the trainees could conduct and what makes a good interviewer.

Changed newsrooms: broadcasting from home

An obvious first step is extensive research on the interviewee and topic at hand as well as finding reliable public information.

Abu-Fadil also mentioned how to choose and use quotes, when to paraphrase and how to attribute quotations. But most importantly, she underlined the need to set the interview ground rules well in advance to avoid any problems.

Always set the ground rules before an interview

She wrapped up the workshop with references to interview legalities and ethics and showed videos demonstrating good and bad interviews.

Abu-Fadil Trains Yemeni NGO Staffers in Strategic Comms

Posted on July 28, 2020 by magda

Media Unlimited director Magda Abu-Fadil conducted a mini-course on strategic communications and media crisis management for Yemeni members of NGOs aimed at promoting their respective peace-related messages and mitigating crises.

The intensive three-day virtual workshop in July 2020 required participants to first think like journalists, operate like “mobile journalists” (mojos), and meet pressing news deadlines to appreciate what media needs are.

Elements of a news story

They also learned about the elements of news stories, how not to fall for misinformation, disinformation and malinformation, and, the art of writing news releases for various platforms.

One session was dedicated to organizing news conferences, briefings and events, with all the logistical, technical and editorial details involved in putting them together.

Trainees cautioned about disinformation

A key element in dealing with the media is the interview, and Abu-Fadil demonstrated the skills needed to handle questions under pressure, ground rules for attribution, what to wear, how to sit and act in front of a camera, tone of voice, body language, and the need for excellent preparation before any encounter.

Interview ground rules

The drills included media ethics, setting up a media office and what the role of a spokesperson is.

Another major element of the training was establishing a strong visual identity and using social media effectively to engage with one’s various audiences across traditional and other platforms.

Using fact sheets

The most critical part of the workshop was devoted to handling negative news and crisis communications by being transparent, not disseminating unreliable information, maintaining one’s credibility and multitasking under extreme pressure.

The training ended with tips on how to build a strategic media plan.

The workshop grouped participants representing a number of organizations across Yemen.

It was organized by the Sana’a Center for Strategic Studies under the umbrella of the Yemen Peace Forum and was sponsored by the Netherlands government.

Abu-Fadil to Tunisian Journos: Separate News & Views

Posted on March 29, 2014 by magda

Don’t report the process, tell the audience what is important and why, BBC veteran Russell Peasgood instructed Tunisian journalists at a workshop to review their output following an earlier course.

Peasgood provided insights on how to improve radio and TV reports, what camera angles are best for what types of shots, indoor and outdoor sound quality, broadcast interviews, and overall content.

Russell Peasgood critiques Tunisian TV report

The training was co-conducted by Media Unlimited director Magda Abu-Fadil in Tunis and is funded by the European Union (EU).

Abu-Fadil urged the trainees to distinguish between news and views and to separate the two in their reports

She also advised them to simplify the language they use in print, broadcast and online reports and to address themselves to their respective audiences, not to their bosses.

Magda Abu-Fadil explains difference between news and views

The trainees represented media based in Tunis, Sousse, Manouba, Sidi Bouzid, Nabeul, Sfax and Djerba.

The workshop in March 2014 is part of a journalism training project funded by the EU and run by a BBC Media Action-led consortium covering 17 countries in the “European Neighbourhood.”