That’s Entertainment! Training Journalists Covering the Industry

How can one train journalists in coverage of the entertainment industry?

It’s not just television, radio, the movies and awards shows, but also the performing arts, the lucrative gaming business, health matters, and sometimes sports issues that define entertainment.

Producing entertainment content at MBC's online Dubai newsroom

Producing entertainment content at MBC’s online Dubai newsroom

Add “infotainment” and “edutainment,” and one has a vast world of news, views, statistics, and countless forms of visual representation to produce and deliver to any number of recipients across multiple mobile platforms.

So juggling news gathering, curation, production and packaging into the right online channels and interacting with one’s audiences via social media to keep the dynamic conversation going requires special talents, skills and a wide base of general knowledge.

Enter Media Unlimited’s Magda Abu-Fadil who worked with a team of very capable and professional entertainment journalists at the MBC Group’s online newsroom in Dubai to sharpen their skills and tweak their copy.

MBC-Al Arabiya building in Dubai

MBC-Al Arabiya building in Dubai

The March 2013 workshop focused on identifying entertainment journalism, tools of the trade, story structure, the art of writing entertainment news, breaking news and features.

The brief course dealt with widening the information base, working with archives, using background data and integrating strong visual elements in all stories.

Not to be overlooked was a dose of media ethics, notably in a field rife with rumors and innuendo.

Magda Abu-Fadil with new MBC friends

Magda Abu-Fadil with new MBC friends

The team also learned about interviewing techniques when dealing with celebrities, speeches, news conferences and the use of social media to collect and promote entertainment news.

MU Leads UAE Investigative Journalism Training

Over 50 UAE-based journalists feel better equipped to tackle investigative assignments after two intensive courses conducted by Media Unlimited director Magda Abu-Fadil.

“As a general introduction to investigative journalism, procedures and information, it was suitable, but for implementation, one needs more time, which we hope to get (in the future),” said one of the participants.

Abu Dhabi Investigative Journalism Group

It was an eye opener for reporters and editors in Abu Dhabi and Dubai, who attended workshops in November 2012 aimed at sharpening their skills in what is known as data-driven journalism.

The workshop focused on ethics in investigative journalism, ideas for topics to cover, digging for information, use of documents and numbers, and, computer-assisted reporting.

Abu-Fadil explains investigative reporting elements in Abu Dhabi

Reporters and editors from various newspapers and media-related fields attending the  course also learned how to combine text with visuals and how to incorporate social media in their projects.

Abu-Fadil in Dubai describes blogs' uses in investigative journalism

The training was organized courtesy of the UAE Journalists Association, the U.S. Embassy in the UAE and the telecommunications company Etisalat.

Dubai Investigative Journalism Workshop Trainer & Trainees

“I benefited on a personal and professional level from this workshop that will have an impact on my work,” said Mohammad Abdel Rasheed from the daily Al Bayan.

Both groups viewed the Watergate scandal classic “All the President’s Men” starring Robert Redford and Dustin Hoffman to get a taste of old-fashioned investigative reporting techniques.

MU Beefs Up Al Arabiya English Journalists’ Abilities

Media Unlimited director Magda Abu-Fadil drilled four members of  Al Arabiya’s English website team in journalism basics, components of news stories and tested their general knowledge in politics, geography, history and mathematics.

Exercises included strengthening story leads, avoidance of redundancies, aversion to oxymorons, and common errors journalists make when writing English copy.

Magda Abu-Fadil and Al Arabiya English website team

She conducted the four-day course in intensive journalism for select members of the satellite news channel  at their Dubai headquarters.

The budding journalists learned about setting news priorities by understanding newsworthiness and how to categorize stories in their daily lineups.

Members of Al Arabiya English web team

They also picked up tips on good feature, long story and series writing, as well as efficient ways of digging for information using traditional and online resources.

Abu-Fadil reinforced their ability to find, cultivate and use sources for their stories and how to measure the sources’ credibility.

Profiles, news conferences, speeches, meetings and interviews were part of the October 2012 workshop, as was beat reporting and editorializing.

The journalists were also urged not to overlook media ethics and to engage their audiences more actively through social media.

Anba Moscow/Ria Novosti Journalists Upgrade Agency Online Skills

Seven journalists at Anba Moscow’s Dubai bureau underwent intensive training to upgrade their skills for the website maintained in Arabic by the Russian news agency Ria Novosti.

The journalists, who come from diverse backgrounds, attended a five-day workshop in October 2012 conducted by Media Unlimited director Magda Abu-Fadil on the needs of an international news agency, evolution of the media, and story structure in an online environment.

Anba Moscow trainees upgrade news agency online skills

Also on the agenda was the importance of solid headlines and leads, sources, types of wire stories and integration of social media into the mix for better audience engagement.

Magda Abu-Fadil with Anba Moscow team in Dubai

Abu-Fadil reminded the journalists of the need to maintain high ethical standards in their coverage.

They were provided tips on crises, sudden events, fieldwork, means of communication, safety measures and coordination between correspondents and their newsrooms.

Not to be overlooked, the Anba Moscow team was encouraged to make good use of infographics, photos, videos and audio clips, and develop interest in multimedia.

MU Empowers UAE WAM Journalists With New Skills

Media Unlimited director Magda Abu-Fadil spent two weeks in Abu Dhabi and Sharjah, respectively, with journalists of the United Arab Emirates’ WAM news agency to help them upgrade their skills

The training included best practices for news agencies, the integration of social media and the importance of media ethics.

The first week of workshops in September 2012 was at WAM headquarters and involved morning sessions with one group from the Arabic desk, with mentoring in the afternoon inside the newsrooms of the Arabic and English desks.

WAM workshop opening in Abu Dhabi with U.S. Ambassador Michael Corbin

The second week grouped journalists from the other emirates of Dubai, Sharjah, Ras Al Khaimah, Al Ain, Ajman, Fujairah and Um Al Qaiwain.

The U.S. Embassy in the UAE and the Emirates’ National Media Council (NMC) organized the workshops which were opened in Abu Dhabi by Ambassador Michael Corbin and NMC Director General Ibrahim Al Abed.